Mass media have the task of informing the public and of making public opinion known to decision makers. In addition, they contribute through control and criticism of opinion formation.The view of the media landscape shows a colorful picture. The offers range from daily news to the spread of gossip. What is being sold on the market is produced. The content of the media is not determined by the state but ultimately by the public, because in the long run it will only be produced which also finds a place. Everyone can decide for themselves what they read, hear or see. People can inform themself about current events but they do not have to, they can also watch entertainment shows or dodge music videos instead.
How media has contributed its role?
This condition is protected by the fundamental right of press and broadcasting freedom, which is found the basic law. It protects the production and dissemination of the media in general against state intervention and above all, against those that would prevent them from fulfilling their public task. The media fulfill their public mission by engaging in free, individual and public opinion making by collecting and disseminating general news on matters of general importance that each individual needs to navigate society.
At the heart of the public task is the involvement of the media in shaping political opinion. For the sake of this task, free media are an indispensable part of any liberal democracy. The functioning of a democracy in which all state power emanates from the people presupposes that its members have the information that they possess in order to rationally form their own opinion on all political issues. Most of this information can only be obtained from the media. Their task is therefore primarily to obtain the required information. At the same time, the media create a link between the people and their elected representatives.
Conclusion: media exercise
After all, the media exercise control over the rulers by also disseminating information that they would have liked to keep secret and commenting critically on that information. Due to this control function, the media are also referred to as watchdogs of democracy or as fourth power.A second starting point for the selection and preparation of information in the media is the personal benefit of the individual reader, listener or viewer. The offer of service contributions has grown strongly and now accounts for a significant share of the total media supply. It ranges from goods or service tests to tips for recreational activities to the discussion of critical life situations. There has been an even greater increase in the number of contributions that primarily or exclusively serve entertainment, such as lifestyle offers on the lives of celebrities.